Identity

Identity in an enlarged European Union

Target group

Students of economics, social sciences and business administration

Level: Bachelor

Years of study: 2 to 3

Required knowledge

Intermediate English

Number of hours (total, % of face-to-face): 30 (50%)

Credits granted: 2

Learning objectives

Gain knowledge of theories on identity in relationship to nationality
Be able to reflect on identity and symbols of identity of Europe and the European Union
Be able to explore resources on identity related topics in connection to the EU

Content

Searching for a supranational identity: what is Europe?
questioning levels of personal identity
historical overview of the concept “Europe” and a European identity
identity as a discourse element: the concept “European” as scalar model
Powerpoint presentation: Identity of Europe
Corporate identity of the EU
Preamble to the Draft Treaty for a Constitution
current corporate image
enumeration as principle of the EU identity
EU as a brand
Powerpoint presentation: Corporate identity of the EU
How to communicate the EU and its policy?
Conclusions of the White Paper on a European Communication Policy
Reflecting consequences of the White Paper

Teaching methods

Interactive lecturing aided by powerpoint presentation
Group work
Presentation
Plenary discussions
Online search

Material, sources, literature

Eco, U., Koolhaas R. et al. (2001), Report “Brussels, capital of Europe”.
Final report.http://www.pedz.uni-mannheim.de/daten/edz-mr/pbs/brussels_capital.pdf#search=%2 2europe%20eco%20koolhaas%20identity%22
Draft Treaty establishing a Constitution for Europe (2004)
Online: http://europa.eu.int/constitution/futurum/constitution/table/index_en.htm
White Paper on a European Communication Policy (2006)
Online: http://ec.europa.eu/communication_white_paper/index_en.htm

Main author of the module

HONIM, Brussels, Hans Denruyter

Co-operating authors

Status of work (a) First draft b) Work in progress c) tested and finalised d) published)

b)